About Us

eGiftify was created to democratize sophisticated technology so that it can be accessible to all businesses, small or large, with a simple user experience.
Built by a team of financial technology experts and hospitality entrepreneurs, our commitment and motivation is to continue to provide independent businesses with innovative gifting, payment and marketing solutions that will wow their clients and increase their revenue.


Susi Barakat, Founder & CEO

Susi Barakat, Founder and CEO

Entrepreneur and investor. Susi has over 15 years of experience in banking technology, payments and transaction processing solutions. As well, she owns independent restaurants, which is how she realized the necessity for developing user friendly innovative technology for businesses of all sizes.

Investors and Key Advisors

Michael Sanchez

Chairman and CEO of Savana, Inc. Previously Chairman and President of the International Division of Fidelity Information Services; and founder, Chairman/CEO of Sanchez Computer Associates and eProfile.

Ira Lubert

Co-founder and Chairman of GF Management, a hospitality and management company. In additions, Mr. Lubert is the Chairman and co-founder of Independence Capital Partners (ICO).

Richard Vague

Managing Partner of Gabriel Invesments. Previously, co-founder and CEO of First USA and of Juniper Financial.

Arkadi Kuhlmann

Founder and CEO of Zenbanx. Previously CEO of ING Direct USA.

Admiral Tom Lynch

Managing Director of the Musser Group. Former Head of the U.S. Naval Academy.

Jon Lubert

Founder and Managing Member of JL Squared Group.

Michael Carter

Founder and CEO of BizEquity. Previously Managing Director of the Musser Group, and the co-founder and CEO of Dashboard Systems.

Barry Dark

Managing Director of Fidelity Information Services.

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